IAIKUPers – Blora, Tuesday (2/9/2025) Faculty of Islamic Economics and Business (FEBI) IAI Khozinatul Ulum Blora held a Digital Marketing Seminar titled "Ponpes Kingar Bersdah 2025". This seminar is a training event as well as debriefing for students to better understand the world of digital marketing which is currently very important in the modern era.
The activity that took place in my IA hall was attended by semester students 3 and 5 and Febi lecturers. The event was opened with a speech from the committee and lecturer, then proceed with the introduction of the participant. The atmosphere was warm and full of enthusiasm, indicates the enthusiasm of students in gaining new knowledge.
First speaker, Pak Yoga from Cilacap, emphasizes that the key to being an entrepreneur is to have a strong intention, Ready to accept criticism, and consistent in marketing products. "The product can be known more widely if we often post with the same keywords. Consistency is important,"He explained when giving business tips.
Furthermore, Pak Irwan from Purworejo discussed the importance of getting to know prospective buyers (Buyer person) and strategies to determine prices in accordance with market conditions. He also stressed the importance of making interesting content and routinely posted so that the product is faster known to the public. "Prices cannot stand alone, need strategy. Creative and consistent content will make our products more prominent,he explained.
The first day of the seminar finished beating 16.00 WIB and will continue tomorrow, Wednesday (3/9/2025). Expected, This activity can open the insight of Febi students in utilizing digital marketing opportunities to support business development in the future.
Information: Nugraheni Tri Cahyaningtyas
