IAIKuPers- Monday (29 July 2024) Group 2 Community Service Program ( KKN) IAI Khozinatul Ulum Blora held a seminar with the Regional National Crafts Council (Dekranasda) at the Jati Village Hall,Jati District, Kabupaten Blora dengan mengangkat tema “Strategi Pemasaran UMKM Lokal Melalui Media Digital Guna Meningkatkan Kemandirian Desa”.
The aim of this activity is to increase the knowledge and skills of MSME actors among the Jati Village community in utilizing digital technology and help them to be more economically independent..
This seminar involved several apparatus and residents of Jati Village, especially KKN Group 2 students, Jati Village, chaired by Khoirul Amri.
According to Khoirul Amri, in this seminar, KKN students act as facilitators in helping prepare and run the seminar as well as interacting directly with the participants..
In this seminar, Resource person Eko Arifianto,Dekranasda Blora explained various digital marketing strategies and techniques that can be implemented by local MSME players. The material presented includes the use of social media, creating interesting content, and other digital-based marketing techniques. Participants were also invited to discuss and ask questions about the challenges they face in digital marketing.
This seminar received a positive response and extraordinary support from the community and Jati Village Officials.
” I really appreciate this seminar activity, This activity really helps the Jati village community in general, semoga masyarakat dapat menekankan pentingnya peran teknologi dalam mengembangkan UMKM untuk mendukung kemandirian ekonomi desa.”Ungkap Bapak Suwignyo, Jati Village Secretary.
The enthusiasm and spirit of the community was clearly visible when the activity was held together with the Regional National Crafts Council (Dekranasda).
With this seminar, It is hoped that it can have a positive impact on the development of MSMEs, especially in Jati village and of course can encourage local economic growth.
Information:Yusron Ridho Nurfatoni
